Mrs. Tate describes the purpose and the very positive outcomes of the activity:
"Book Trailers serve multiple purposes in reading instruction and promotion. For individual students, the trailer serves as a reflection on and application of the learner's understanding of genre, characterization, plot development, theme, tone, and author's purpose. Using the iMovie app, students from 3rd-12th grades are able to produce a promotional film in just 2-3 hours of classtime. The project melds both reading and writing, requiring the students to concisely share the essential elements of a book, practice their use of search terms as they research appropriate images, select photos that symbolize their vision of the novel.
All this work is for an audience far beyond their teacher. By sharing their trailers, students join their classmates in a community of readers. The trailers encourage differentiation in heterogeneous classrooms, because students create their trailers for books at their independent reading levels. Furthermore, librarians and classroom teachers are sharing the trailers on websites and during school announcements which gives students pride in their accomplishment, encouraging their growth and passion as readers."
Below, Mrs. Tate works with 3rd grade students at McGaheysville Elementary. In this short video excerpt, she discusses genres of fiction with them and gets them right into the activity to pick their trailer templates. RCPS ITRTs were on hand to help the students, as well.
Students in Christopher Clymer-Kurtz's classroom at JFHMS used the iMovie app on iPads to create book trailers after they read the book The Giver by Lois Lowry. The purpose was to encourage other students to read the book and their task was to interpret some of the scenes in the story in a visual format. iPads were used to take video and still pictures to enhance the emotions expressed in the clips.